The Emma & Theo app personalizes every story with your child's name. A new Christmas adventure every evening, a free printable coloring page, and the magical Advent Calendar. All in one app.
In the app, your child is called by their own name in every story. That's not a gimmick: it's what makes them recognize themselves, feel attached and come back the next evening.
Tonight, Lina follows the tracks in the snow with Emma & Theo...
Print your page and color today's adventure.
Not another screen that winds kids up. A gentle ritual that soothes children and gives parents a breather.
A new episode regularly, with your child's name at the heart of every adventure. Getting ready for Christmas, playing in the snow, bonding with the characters.
Every story unlocks a page from our collection to print. Kids color it, stick it up, collect them. The experience continues on paper, away from the screen.
A surprise every morning in December. The ritual kids ask for by themselves, all the way to the 24th. The most anticipated countdown of the year.
Three gestures. The rest? Pure magic.
2 to 4 minutes, read or listened to together. Perfect at bedtime, in the morning or after school. The voice, the name, the atmosphere.
One click to print the page linked to today's story. Markers, pencils, off you go. The screen goes off, the drawing begins.
"Tomorrow, do we find out about the little reindeer?" The next episode is waiting, the cliffhanger is gentle, the child can't wait. The ritual is set.
A gentle routine, light rewards, a collection that makes them want to come back—no pressure, no guilt, ever.
Pages, badges and little rewards: kids want to "collect them all," at their own pace, with no pressure.
Emma, Theo and their reindeer friend appear in every episode. Kids know them, love them and come back for them.
Your child is IN the story. That single detail is what makes the app irreplaceable and genuinely unforgettable.
A straightforward model: try before you commit. Waitlist founders get a special rate locked in for life.
Everything you need to discover the universe.
Founder's offer: rate locked in for life for waitlist members.
The first people on the waitlist unlock an advantage that won't be available at public launch. We'll notify you the moment we open—no spam, one email.
One email at launch. Unsubscribe in one click.
The Emma & Theo app is designed for children aged 4 to 8. The stories are gentle, the vocabulary accessible, and the coloring pages use bold outlines suited to small hands. Older children (8 to 12) may also enjoy the more detailed coloring books from our collection.
Not yet. We're opening the doors for Christmas 2026. Waitlist members will be the first to receive access and will benefit from the founder's rate for life. Sign up so you don't miss it.
The app will offer a free plan (1 story per week, sample coloring pages) and a premium subscription to unlock everything. The planned price is around $4.99 per month or $39 per year. Waitlist founders will receive a special rate locked in for life—the best price possible, reserved for early members.
No—that's at the heart of our philosophy. The story takes 4 minutes, then the child prints their page and colors it, away from the screen. Screen time is short and intentional. The rest is paper, markers and joy.
Your child's name is woven into the story text by code. It is never drawn or generated by AI—which means it will always be spelled correctly and look right, whatever the name.
For the personalized experience (name in stories, coloring collection, progress), a simple email account is all you need. No complex password: a magic link in your inbox and you're in.
Yes, in high resolution, ready to print on any home printer. A4 or US Letter format, pure black outlines, white back. The exact same standards as our KDP paperback collection.